# The Top 10 Strategies for Reducing Prejudice
**Covers**::
**Source**:: [The Top 10 Strategies for Reducing Prejudice](https://greatergood.berkeley.edu/article/item/top_10_strategies_for_reducing_prejudice)
**Creator**:: [[greatergood.berkeley.edu]]
# Highlights
##### ^253982196
highlight_tags:: [[prejudice]]
Goto: https://greatergood.berkeley.edu/article/item/top_10_strategies_for_reducing_prejudice?__readwiseLocation=0%2F8%2F1%2F6%2F1%2F1%2F4%2F1%2F1%2F7%2F11%3A0%2C0%2F8%2F1%2F6%2F1%2F1%2F4%2F1%2F1%2F7%2F11%3A200#:~:text=The%20word%20%E2%80%9Cprejudice%E2%80%9D%20can%20literally%2Cways%20of%20speaking%2C%20and%20values.
###### ^253982196q
The word “prejudice” can literally be broken down into “pre-” and “judgment.” Aptly, much of prejudice stems from our pre-judging other people’s habits, customs, clothes, ways of speaking, and values.
^253982196
##### ^253982243
Goto: https://greatergood.berkeley.edu/article/item/top_10_strategies_for_reducing_prejudice?__readwiseLocation=0%2F14%2F1%2F6%2F1%2F1%2F4%2F1%2F1%2F7%2F11%3A157%2C0%2F14%2F1%2F6%2F1%2F1%2F4%2F1%2F1%2F7%2F11%3A308#:~:text=there%20is%20nothing%20biological%20or%2Chabits%20or%20customs%20we%20follow.
###### ^253982243q
there is nothing biological or innate about the need for a cold drink on a hot day, or for the “naturalness” of any of the habits or customs we follow.
^253982243
##### ^253982312
Goto: https://greatergood.berkeley.edu/article/item/top_10_strategies_for_reducing_prejudice?__readwiseLocation=0%2F20%2F1%2F6%2F1%2F1%2F4%2F1%2F1%2F7%2F11%3A361%2C0%2F20%2F1%2F6%2F1%2F1%2F4%2F1%2F1%2F7%2F11%3A462#:~:text=If%20there%20were%20ever%20a%2Cprejudice%20and%20stigma%20is%20it.
###### ^253982312q
If there were ever a domain where the axiom “knowledge is power” is true, prejudice and stigma is it.
^253982312
##### ^253983171
Goto: https://greatergood.berkeley.edu/article/item/top_10_strategies_for_reducing_prejudice?__readwiseLocation=0%2F22%2F1%2F6%2F1%2F1%2F4%2F1%2F1%2F7%2F11%3A397%2C2%2F22%2F1%2F6%2F1%2F1%2F4%2F1%2F1%2F7%2F11%3A124#:~:text=If%20you%20are%20the%20target%2Clarger%20societal%20processes%20impacting%20you.
###### ^253983171q
If you are the target of stigma, learning about [how stereotypes affect us](http://www.amazon.com/Whistling-Vivaldi-Stereotypes-Affect-Issues/dp/039306249X/ref=sr_1_1?ie=UTF8&s=books&qid=1293000650&sr=1-1) gives you a powerful tool to understand your feelings, and give you a sense of the larger societal processes impacting you.
^253983171
##### ^253983206
Goto: https://greatergood.berkeley.edu/article/item/top_10_strategies_for_reducing_prejudice?__readwiseLocation=0%2F0%2F26%2F1%2F6%2F1%2F1%2F4%2F1%2F1%2F7%2F11%3A3%2C0%2F0%2F26%2F1%2F6%2F1%2F1%2F4%2F1%2F1%2F7%2F11%3A116#:~:text=If%20you%20value%20egalitarianism%2C%20recognize%2Cyou%E2%80%9D%20than%20your%20conscious%20values
###### ^253983206q
If you value egalitarianism, recognize that unconscious bias is no more “the real you” than your conscious values
^253983206
##### ^253983316
Goto: https://greatergood.berkeley.edu/article/item/top_10_strategies_for_reducing_prejudice?__readwiseLocation=0%2F30%2F1%2F6%2F1%2F1%2F4%2F1%2F1%2F7%2F11%3A0%2C0%2F32%2F1%2F6%2F1%2F1%2F4%2F1%2F1%2F7%2F11%3A76#:~:text=Yet%20implicit%20in%20Phillips%E2%80%99%20own%2Cdetrimental%20to%20improving%20intergroup%20relations.
###### ^253983316q
Yet implicit in Phillips’ own statement is the assumption that somehow, your implicit or unconscious biases reveal “the real you”—how you really feel about X or Y group despite your best, superficial efforts to hide it.
This assumption is incredibly detrimental to improving intergroup relations.
^253983316
##### ^253983897
Goto: https://greatergood.berkeley.edu/article/item/top_10_strategies_for_reducing_prejudice?__readwiseLocation=0%2F58%2F1%2F6%2F1%2F1%2F4%2F1%2F1%2F7%2F11%3A6%2C0%2F58%2F1%2F6%2F1%2F1%2F4%2F1%2F1%2F7%2F11%3A58#:~:text=smiles%20and%20happiness%20are%20enough%20to%20trump%20racial%20bias
bias disappears when study subjects are happy, see examples in article
###### ^253983897q
smiles and happiness are enough to trump racial bias
^253983897
##### ^253984147
Goto: https://greatergood.berkeley.edu/article/item/top_10_strategies_for_reducing_prejudice?__readwiseLocation=0%2F90%2F1%2F6%2F1%2F1%2F4%2F1%2F1%2F7%2F11%3A81%2C0%2F90%2F1%2F6%2F1%2F1%2F4%2F1%2F1%2F7%2F11%3A412#:~:text=when%20we%20experience%20%E2%80%9Cmortality%20salience%E2%80%9D%E2%80%94that%2Cour%20cultural%20traditions%20even%20more.
[[Humans are a product of evolution]]
###### ^253984147q
when we experience “mortality salience”—that is, when our own imminent demise is front and center in our consciousness—the things that transcend us, like our country, our values, and our customs, become all the more important to us. It’s like we want to become symbolically immortal by cherishing our cultural traditions even more.
^253984147
##### ^253984334
Goto: https://greatergood.berkeley.edu/article/item/top_10_strategies_for_reducing_prejudice?__readwiseLocation=0%2F94%2F1%2F6%2F1%2F1%2F4%2F1%2F1%2F7%2F11%3A261%2C0%2F94%2F1%2F6%2F1%2F1%2F4%2F1%2F1%2F7%2F11%3A491#:~:text=you%E2%80%99ll%20at%20least%20feel%20comfortable%2Cmore%20tolerant%20of%20other%20worldviews.
###### ^253984334q
you’ll at least feel comfortable knowing you are doing what you can to increase your time on this Earth. And when you do that, and feel more secure about your place in the world, you’ll likely be more tolerant of other worldviews.
^253984334